According to Mashable.com, the two-way aspect of the Internet has changed the way consumers find, buy, and research products. Now, social media, engaging web content, blogs, podcasts, and white pagers are having more impact than billboards, TV spots, and print promotions.

Consider this:

44% of direct mail is never opened.

86% of TV viewers skip through the commercials

84% of 25-24  year olds have clicked out of a website because of an intrusive ad

Why this matters to insurance agents…

Too many independent agents are still using product-focused, outbound marketing tactics. If Mashable is right, these tactics are going to have minimal impact - because consumers simply aren’t paying attention.

Here’s the call to action…

In the 21st century, independent agents need to develop much better inbound marketing skills. That means new strategies, more engaging content, and Internet marketing software.

We can help with all three.