effective collaboration
Engage - listen, be in the moment. Being present establishes rapport and builds trust.
Honesty - keep it real. We have to be who we say we are.
Learn - be curious. Ask WHY often, but genuinely.
Respect - value the contributions of the group. Feel you need to earn a seat at the table.
Be positive - constructive input fuels the creative process.
Think results - look for ways to turn group input into real-world outcomes.
Our work is based on two underlying philosophies:
Self-sufficiency. As much as possible, we believe that strategy development, web page content, and Internet functionality should be within your control. We make sure you have the right tools, and we support you as much, or as little, as you wish.
Collaboration. Developing the Internet as a sales channel is a team effort between your agency and BSR. Together we are smarter than we are individually.
And here's what we do with those philosophies:
Strategy - we use a home-grown, three-step approach to develop marketing strategies. We give you the process and teach you how to use it - coaching and mentoring as needed. Our intent is to install strategy development as an integral part of your agency's ongoing marketing efforts - without us. more
Content - the text and graphics on your web pages start the online sales process. They describe your competitive differences and give viewers an opportunity to interact with your agency. We help you manage as much of your web site content yourself as possible. more
Function - business web sites include database, marketing, e-commerce, and analytical software that turn the internet into a functioning sales channel. We subscribe to Adobe's Business Catalyst (BC) suite of integrated internet programs, and we teach you how to use them. more